We are looking for an experienced Digital Marketing Manager to join our dynamic GLI Family. 

This position is suited for someone looking to join a growing company and someone who enjoys a culture of empowerment, creative expression and a positive work-life balance. 

Essential duties and responsibilities include but are not limited to the following:

Marketing Strategy

  • Generate revenue by increasing sales (acquisition of new customers) through successful digital marketing for the entire organization, using market research, pricing, product marketing, marketing communications, and advertising.
  • Design, plan and launch impactful customer-centric strategies and campaigns, to increase Customer Lifecycle Value, achieving revenue targets, decrease attrition rates, increase LTV of customers and reactivate churned customers.
  • Establish forward-thinking strategic marketing plans with supporting budgets, and track return on investment (ROI).
  • Identify key opportunities to enhance the player experience and improve retention rates and profitability including cross sell opportunities.
  • Plan, implement, review and manage marketing strategy on a regular and ongoing basis.
  • Develop a feasible marketing plan for the group and oversee its day-to-day implementation.
  • Use data and reports to make evidence-based decisions.
  • Determine KPIs for the teams within the Marketing Department, ensuring the achievement of KPIs as established by the Company and as set out in the 6-month and annual budget forecasts where applicable.

Client Revenue Optimization

  • Build strong business plans backed by data, research and analysis that result in the opportunity for growth in revenue and profitability of the client’s brands.
  • Develop and implement new strategies to increase market share, brand awareness and continuously improve the users’ experience of the client brands.
  • Effectively communicate relevant project information to internal parties and stakeholders to ensure deadlines are achieved.
  • Stay up to date with current industry trends, best practices and regional developments in order for marketing to remain in line with company strategies.
  • Develop, track, and control the development and deployment of annual operating and capital budgets for staffing of marketing operations.
  • Build a Retention Strategy that addresses all customer lifecycles and value levels and optimizes our cross-selling and up-selling funnels achieving the existing customer Deposit, GGR and NGR targets as set out and agreed in the budget forecast
  • Achieving the new customer Deposit, GGR and NGR targets as set out and agreed in the budget forecast
  • Achieving the Average Deposit, Average NGR and Attrition Rate targets for both new and existing customers as set out and agreed in the budget forecast
  • Achieving the new customer volume acquisition targets as set out and agreed in the budget forecast
  • Achieving the existing customer volume acquisition targets as set out and agreed in the budget forecast.
  • Contribute to the overall growth of the company.


  • Ensure a cross-team alignment of unified goals and objectives.
  • Ensure that the human capital IP is managed and protected to the benefit of the business and group
  • Work closely with the Marketing Services Team, overseeing their creative output and always striving for continuous improvement.
  • Provide oversight and guidance to the Retention/Customer Team by regular liaison with the Customer Relationship Manager.
  • Provide oversight and guidance to the Acquisition Team by regular liaison.
  • Provide oversight and guidance to the Customer Support and HVC Teams by regular liaison with the various team leaders.
  • Drive collaboration with the Head of Product on product development and to ensure that Marketing’s needs in supporting the clients strategic goals are catered for.
  • Drive collaboration with the Head of Global Payments on payment processing optimization, risk and fraud management, and to ensure that Marketing’s needs in supporting the clients strategic goals are catered for.

Skills and Qualifications

  • Bachelor Degree in related field, candidates with MBA or equivalent would be an advantage


  • Minimum 7-10 years experience in digital marketing field, preferably in a senior management role
  • 7-10 years of management experience leading teams, providing vision, support and strategy
  • Have experience in managing acquisition marketing channels (SEO, PCC, TV, Affiliate, Paid Media, Display, ABL, BLT.) is a preference.
  • Be savvy with using social media tools to promote the organization and connect with prospective Clients within the guidelines provided by the organization
  • Experience in account and retention management
  • Understanding software development lifecycle and be familiar with offshore models
  • Needs to be proficient with drafting proposals


  • Excellent communication and presentation skills, ability to communicate clearly across regions
  • Hands on analytical skills
  • High working capacity and the ability to handle stressful situation or tight deadlines.
  • Have a strong commercial temperament
  • Ambitious, motivated and resistant
  • Results and challenge orientated
  • Rigorous and organised, with a sense of responsibility
  • Motivated by financial aspects
  • Previous experience in iGaming, online lotteries and casinos preferred
  • Ability identifying of customer needs and challenges
  • Experience in Territory management and Market knowledge
  • Proven track record of meeting sales goals
  • Strong Networking skills
  • Comfortable in Public Speaking and presenting ones ideas

Should be willing to travel extensively

How Vacancies Work:
  • Once we have received your resume, our HR Team will review it shortly. If you’ve reached the interview stage, you’ll then hear from us via email or phone within two weeks. Unfortunately, due to application volumes we can’t give feedback to all applicants. But be sure to keep an eye out, as new job opportunities are posted here regularly.




    This office is ideally located in the Century City hub and we rub shoulders with the numerous companies that call it home.

    Right next to Canal Walk Shopping Centre, we have access to all the shops, restaurants and cafes you will ever need. Need to get some fresh air and sun at lunch time? A stroll around Intaka Island is a stones throw away from us.

    At this office you will find Digital Marketers and specialists in Customer Acquisition, Conversion and Retention, Social Media and SEO, Designers, Copywriters, Customer Service Agents, E-Commerce and Risk and Fraud specialists


    +27 21 422 2884




    No 1 Oxbow Crescent, The Estuaries Way
    Century City, Cape Town,


    Psst! If your skill set is aligned to what we’re looking for – Apply now!

    Please send the relevant information to careers@gli-sa.co.za

    Please note we have a number of applicants applying for this position, and therefore we may not be able to contact all applicants individually so if you have not heard from us in 2 weeks please consider your application unsuccessful.