Essential duties and responsibilities:
Recruit new qualified affiliates on a global basis to deliver on new account goals
Reactivating a dormant base of affiliates in the program
Develop and successfully negotiate commercial agreements with affiliates.
Plan and organize promotions that encourage affiliates to generate acquisitions.
Successfully negotiate and conclude positioning agreements with affiliates.
Selection and briefing of appropriate creative.
Co-ordination of back-end fulfilment with other departments.
Measurement of affiliate performance by monitoring key metrics such as customers acquired, FTDs, cost per acquisition, deal break evens and overall revenue generated.
Maximise affiliate performance based on measurements, through changes to creative, positioning, price, etc.
Networking and attendance at international conferences
Liaise, organise and provide input into stand designs
Attend networking opportunities
Building and improving processes, systems and features to support business growth in acquiring new online affiliates
Account managing a portfolio of existing affiliate partners to maximize revenue generation Nurturing existing affiliates to deliver incremental revenue
Monitoring and participating in affiliate marketing forums and events to strengthen affiliate relationships as required
Affiliates Recruited – meet number of new recruits targets
Meet ROI targets
Activation – number of previously stagnant affiliates activated within a given time period
Activity Index – calculated as the percentage of affiliates active in the program over a given period of time (one month recommended).
Traffic to Sites
Sales Volume – sales revenue referred by affiliates