Essential duties and responsibilities include but are not limited to the following:
- Create 100% original content (no plagiarism or article spinning) for website, microsites, and follow best SEO writing practices in line with SEO manager direction.
- Create SEO optimized content
- Accurately perform research (when applicable).
- Write in a style and tone similar to content published already by Client, or to write in accordance with Client’s instructions and/or style guide (or equivalent).
- Perform any revisions or edits as required.
- Editing and proofread any written collateral as needed.
- Reporting on content creation to MIT Manager.
- Upload and code articles via Backoffice system and advise translators once uploaded.
- Assist the copywriter and retention teams with writing & editing creative materials for promotions, direct marketing (email, newsletter) when required.
- Responsible for assisting in the achievement of revenue targets via SEO marketing initiatives.
- Write, edit, and share documents through Google Drive/Docs.
- Submit articles to Client by deadlines agreed upon per assignment.
- Stay up to date with the ever-changing online environment – SEO and digital communication.
