Essential duties and responsibilities:
- New Business Development – drive traffic, analyze results, adjust advertising and landing pages. Growth is the number one goal.
- Ensure acquisition growth through acquiring new players and clients. Analyze all acquisition activities to find out what to stop and where to push resources
- Take responsibility for the performance of the Affiliate team
- Provide oversight, guidance and leadership to the team
- Recruit new qualified affiliates on a global basis to deliver on new account goals
- Reactivating a dormant base of affiliates in the program
- Develop and successfully negotiate commercial agreements with affiliates.
- Plan and organize promotions that encourage affiliates to generate acquisitions.
- Successfully negotiate and conclude positioning agreements with affiliates.
- Selection and briefing of appropriate creative.
- Co-ordination of back-end fulfilment with other departments.
- Measurement of affiliate performance by monitoring key metrics such as customers acquired, cost per acquisition, deal break evens and overall revenue generated.
- Maximise affiliate performance based on measurements, through changes to creative, positioning, price, etc.
Networking and attendance at international conferences- Liaise, organise and provide input into stand designs
- Attend networking opportunities
- Manage the team attending the conference
- Building and improving processes, systems and features to support business growth in acquiring new online affiliates
- Account managing a portfolio of existing affiliate partners to maximize revenue generation
- Nurture existing affiliates to deliver incremental revenue
- Ensure affiliate payments happen timeously and correctly
- Ensure the affiliate programme website is up to date and improved
