Essential duties and responsibilities include but are not limited to the following:
- Developing and managing retention marketing campaigns and processes.
- Managing communications to players across all channels.
- Improving the usability, design and content of target websites.
- Directing activities and priorities of the translation team members and overseeing day to day operations in market cluster.
- Providing all relevant reports and updates on target markets.
- Conceptualize, implement and measure retention marketing efforts for market cluster.
- Manage all communications to players in market cluster. Including creation, scheduling and reporting on communication activities.
- Through analysis work to optimize all aspects of the retention marketing efforts of the market cluster.
- Train and educate market cluster team as to best practice in retention marketing efforts.
- Direct market cluster team in their duties and ensure all duties are covered in absence of team members.
- Review and test target websites to ensure optimal performance and best practice is maintained.
- Assist acquisition focused departments where required to optimize campaign performance and new revenue.
- Ensure effective communication exists between market cluster and other clusters and departments.
- Provide written and verbal updates and reports as required by senior management on market cluster performance.